The comic adventures of a new programming director as he attempts to revive a struggling radio station out of the ratings doldrums. Charged with the task by his boss — who in turn has been charged with having to run the station by his tough mother — the new director tries gimmick after wacky gimmick to make the station a success.
The colorful cast includes the shady sales manager; an overly serious news director; a busty blonde receptionist; an overeager junior employee; and a pair of outrageous DJs.